2025 RECAP: Celebrating Excellence at MIRF’s 17th Annual Scholarship Luncheon
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On June 17th, the Midwest Independent Retailers Foundation (MIRF) proudly honored 25 outstanding college students at the prestigious Detroit Athletic Club, awarding each a $2,000 scholarship to support their academic journey. Adding inspiration to the celebration, Herman Moore—renowned business leader, brand strategist, philanthropist, and former Detroit Lions wide receiver—delivered a powerful keynote. In his speech, Moore reflected on perseverance, gratitude, trust, loyalty, love, and dedication.
“I don’t know where I would have been without sports,” Moore shared. “I was a C-student. I struggled—not because I lacked intelligence, but because I lacked application.” He credited his success to those who believed in him and saw potential he didn’t yet recognize in himself.
This memorable event was made possible by Signature Sponsors: DTE, Blue Cross Blue Shield of Michigan, Pepsi, and Borden Dairy. Congratulations to all scholarship recipients—your future is bright!
A full recap can be found in the July/August issue of MIRA's BottomLine magazine.
Meet the 2025 Scholarship Winners